New Businesses Can Get the Best Out of Promotional Products, Here’s How!

Information 29. Sep 2016

Most new business owners are only taking half the necessary steps to ensure that their new business has the best marketing campaigns in place to attract their first clients and customers. They purchase an expensive website, some glossy business cards and set up online adverts. They forget however about the power of promotional products, a tried and tested advertising method.

Using branded products, you could have your first customers within days whilst still figuring out how to make your online adverts convert!

The beauty of branded items is that they can even be combined with other (usually online) marketing efforts, resulting in greater results and a wider reach. In the digital age, it is easy to forget just how important creating a meaningful relationship with potential customers is. A beautifully designed promotional product is likely to be remembered much more than a cold email or google advert! When recipients of your logo printed item do eventually see your online ad, they could be more warm to your brand and likely to take action as a result.

As a new business, your immediate priority should be to get those first few customers. One of the best ways to do this is by meeting them personally and leaving them with a gift to remember your business. If you are a new but already established business, branded merchandise can help increase brand loyalty and be used to thank existing customers whilst raising your brand awareness.

Plan Your Goals Early

Before you consider undertaking any new marketing campaign, you need to know what your goals are. Deciding these early on will help you pick what products to order, what customisation options you require and how many you will need.

For example, if you know that one of your goals is to increase targeted traffic to your website, you can then decide to include your web address on your product.

Know How You Will Distribute Your Products

Decide when and where you will be giving out your items. If there are local business events, social gatherings or conferences in the area it would be a great idea to order some extra items for those occasions.

If you only plan on handing out the personalised merchandise to people when they buy from you however, you might be better off ordering a smaller amount as these won’t go as quickly.

Keep It Branded!

All of your marketing campaigns should follow a similar theme, unique to your brand. A number of things need to be consistent across the board.

Brand colours
Recognisable logo
Same contact information
Overall brand message

Making sure that these are the same across all of your promotional material will help to increase your results and bring you a better return on your investment.

Create a brand story

Summarise your strongest points and use them as part of your brand story. Take everything from your local area to the industry you are in and make it cool and interesting! For example, allbranded is a young tech start-up based in London, the international hub of culture and innovation. This is part of our brand story and our content should aim to reflect that.

Pick a product that is relevant to your brand and personalise it!

We have thousands of products on our online store for you to choose from, you will find one perfectly suited to your brand and/or industry that will appeal to your target audience and be used day in, day out. The more a product gets used the more your potential customer will see your logo after all, not to mention all of their family and friends that will also see your logo as a result.

There are many different ways that you can personalise your products so that you stand out from your competitors and win the customers over as a result!

Pick a unique and original product, like this one.
Add your logo somewhere that people can't help but notice it.
Use your brand colours
Customise the shape of some products
Add your own unique, hand written message
Present them in a unique way

Need More Information?

To find out more about the various ways that you can customise your promotional products or to get help finding one to suit your goals, call one of our allbranded specialists now.

Contact an expert by calling 0800 085 6660 today!

Promotional Products and Word of Mouth Go Hand in Hand

As a new business, you might be relying heavily on word of mouth for new customers. Branded products can work to increase your word of mouth referrals and help those told about you by a family member, friend or work colleague remember your company name. By giving your happy customers an elegant logo printed pen or promotional bag, the next time they are telling a friend about your great services they can just hand them your giveaway item!

Always have personalised products to hand

If you have ever tried old school networking to get clients you will know, you should always have a number of business cards in your pocket. Similarly, you should always have a pen bearing your logo tucked in there as well. Offer them the pen so they can write you down their contact details then let them keep it. They will be more likely to remember you when you call about your product or service.

When used like this, we recommend sticking to some of the most popular promotional items that can be carried around conveniently. Products such as:

By investing in these classic branded items, you can ensure that every one you interact with can be advertising your business as they go about their everyday lives. These products are also cheaper than larger more extravagant products so you make sure that you are never left without a way to advertise your business.

It Can Be Simple

If you are just starting a business, the world of marketing and advertising can seem daunting, complicated and stressful. With promotional products, you can get started right away and start seeing results sooner! Simply visit our online shop and find a product that suits your business today!