HOW TO PROMOTE YOUR BRAND WITH SUMMER PROMOTIONAL PRODUCTS
Let’s face it, people are a lot happier and more excitable throughout the summer months. Something about the sun just brings out the best in people and you can take advantage of this to promote your business!
Feel Good, Look Good
With consumers’ happiness levels at a yearly high, they will be more engaged and connected with campaigns that add to this feel good feeling. By investing in high quality and good looking promotional products that will be used throughout the summer, you can make sure that your business is associated with these happy vibes.
Summer Social Events
Summer is usually accompanied by an increase in outdoor social events (both private and corporate), you can use this to your advantage by ordering logo printed items that will raise your brand awareness in any environment. By choosing from a range of quality allbranded promotional products, your logo can be seen by hundreds or even thousands of people at the next big event in your industry!
Which Branded Summer Items Should I Choose?
Personally, we are a fan of the classics. A nice pair of cool, branded shades would be our go to product any day of the week. Partner these with a custom cooler bag to keep the beers cold and potential customers wont be forgetting your brand anytime soon!
Looking for something that will make you stand out from the crowd and grab peoples attention like you wouldn’t believe? Then maybe steer clear of the classic products, opt for the amazing technology summer items you can now get printed with your logo instead. A clear example of this is the solar charging tree that the allbranded team recently had delivered to our office. We have already had several visitors notice the product almost as soon as they walked in the door!
Personalised technology products just intrigue people. They can’t help but get a closer look and will remember the company associated with it (hopefully yours, as a result of a quality logo printed somewhere on the item) for a long time afterwards.
How Many Should I Order?
Whilst we really wish that we could give all of our clients an exact figure for them to use that would be most beneficial for them, the honest answer is that it depends. Each campaign is different and a number of things needs to be considered when deciding how many products to order (don’t worry, you can read what these considerations are below!).
- How many people are attending your event and how many people will you interact with when giving your items away? If you have 100 staff at an event, of course you will be able to give out more merchandise than if you only have 10 attending. If you are using your products as part of a welcome pack or a similar campaign, then you should have a rough idea of how many people you will be targeting before ordering.
- What is your budget? You should decide early on if you would rather order a larger quantity of small, cheaper promotional products or less of a more expensive, extravagant and original item.
- What is the aim of your campaign? If you desire to raise overall brand awareness, you would be better off investing in a large amount of small, classic items such as branded pens. If you are trying to wow a key account, investors or a group of potential clients then you should seriously consider getting a number of original, attention grabbing products for your business.
Do Not Miss Out On the Chance to Grow Your Brand This Summer!
Make sure you are not the one who misses out on the great opportunities summer customised products can offer. Connect with your audience whilst they are in the best of moods and reap the rewards of a well timed and executed promotional products campaign.
